Research on Marketing Strategy -- Taking the Usmile as an Example

Abstract

This paper mainly studies the development and rise of the usmile and its marketing strategy under the era of digital media marketing and oral health concerns across the country. The main research topic is what kind of data, market background investigation and trend are used by the usmile to innovate marketing strategies, and whether these marketing strategies have an actual impact on the market and the scope of impact. At the same time, research the brand background and brand vision to know the basic core of the brand marketing. In the whole research process, the 4P theory is applied to study the marketing strategy of the usmile by analyzing the four major directions of the usmile brand, including product, price, promotion and place. At the same time, the marketing strategy of the usmile is studied by investigating market data and comparing charts and data of the same products and brands.By studying the marketing strategies of the usmile, this paper can gradually get to know the full range of digital media marketing strategies, master and accumulate same marketing methods to give targeted suggestions to the usmile and understand the fundamental role of basic marketing for other brands of the same brand or even different brands.