Research on Marketing Strategy of Network Womenswear Brand Based on Big Data Statistics

Abstract

The global economic development has entered the era of e-commerce information, which has also accelerated the transformation of the global economy. At present, China's e-commerce has entered a period of explosive growth, which has spawned many influential online women's wear brands. These brands continue to grow through online marketing, and people's shopping methods are also influenced subtly. The rapid development is accompanied by some crises: the emergence of fishing websites seriously jeopardizes the shopping environment, and the characteristics of online women's clothing brands are not prominent, with an exaggerated effect of clothing and high consumer turnover rate. For the online women's clothing brand, in order to enhance the brand's core competitiveness and increase the added value of brand, it is necessary to formulate an online marketing strategy for women. Combined with the analysis software related to the data of current online shopping, this article comprehensively analyzed and proposed the marketing strategy of women's brands for online clothing consumer market by taking the online women's clothing as the research object.