Abstract
China has a thousand years of cultural heritage, and its famous paintings and calligraphy works are all representatives of the works of art. Calligraphy and painting have changed from works of art to commodities. This is undoubtedly caused by the changes of the times and society. Calligraphy and painting have gradually formed in this process. The most basic feature that distinguishes the market from other markets is the difference in marketing strategies. Aiming at the current problems in the online marketing of Chinese paintings and calligraphy works, a marketing strategy for Chinese paintings and calligraphy works based on wireless communication network resources is proposed. In view of the lack of accurate analysis of the current Chinese painting and calligraphy and artwork marketing and the uneven quality of the artwork, the above-mentioned problems can be improved through the allocation of wireless communication network resources. The experimental results show that the scope of dissemination of Chinese paintings and calligraphy works using this marketing strategy is wider, and the marketing transaction rate and profit are greater.
Highlights
Calligraphy and painting have become a commodity from their appearance to the present
Enhancing everyone’s ability to distinguish the authenticity of calligraphy and painting works, this kind of calligraphy and painting market has an artistic soul and can reflect its value as a commodity. e establishment of online painting and calligraphy trading venues must be built on many foundations
Our contribution is threefold: (1) Aiming at the current problems in the online marketing of Chinese paintings and calligraphy works, a marketing strategy for Chinese paintings and calligraphy works based on wireless communication network resources is proposed
Summary
Calligraphy and painting have become a commodity from their appearance to the present. Online sales methods have brought a lot of benefits to merchants It is impossible for the painting and calligraphy market to change from offline to online because good paintings and calligraphy are precious Chinese paintings and calligraphy works of art. Is article will start from wireless communication network resources to study the transformation of Chinese painting and calligraphy art marketing strategy. (1) Aiming at the current problems in the online marketing of Chinese paintings and calligraphy works, a marketing strategy for Chinese paintings and calligraphy works based on wireless communication network resources is proposed. (2) In view of the lack of accurate analysis of the current marketing of Chinese painting and calligraphy artworks and the uneven quality of artworks, this paper aims to improve the above problems through the allocation of wireless communication network resources.
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