Abstract
Travel souvenir industry is driven by the rapid development of the tourism industry. In the product development process, researching and developing (R&D) strategy needs to be studied in order to obtain the corresponding policy of market positioning, research and development cycle and the development number. According to the survey data, scientific and rational calculations are carried out to maximize the ratio of benefits and costs, the allocation of resources are improve effectively, and market demands and customer needs can be satisfied in a better way.
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