Research on Managers' Perception of Digital Transformation in Small and Medium Enterprises

Abstract

Digital transformation (DT) is the direction of many economies, organizations and businesses. Research on DT attracts great interest in academia. The article was carried out by the need to encourage a deeper understanding of DT in the context of small and medium enterprises (SMEs) through analyzing the current status of managers' perception of DT in SMEs in Vietnam. The author begins by reflecting on the theoretical issues of DT such as the concept and role of DT and explains in detail the challenges of DT for SMEs. Next, the research method is presented to describe the research process when making the article. The research results are the important content of the paper presented in the next section with three main topics: the nature of DT, the role of DT and challenges of DT to SMEs. According to research results, managers' perception of revenue still has some inadequacies, such as few managers realizing that revenue is about improving the business's operating processes instead of changing the way of selling and interacting. with customers,...; DT's role is not only gain new knowledge about customers, increase customer satisfaction, expand market opportunities, improve product development processes,… but also to improve business efficiency and increase labor productivity. However, the research results also show a good sign that managers think that the challenge to DT is not too great, completely controllable. Finally, the paper proposes a series of factors that need taking into consideration in order to move towards the digitization of SMEs. By focusing on analyzing key elements of managers' perception of the DT process in SMEs, the article has made a number of academic contributions.