Abstract
This paper gives a general introduction of Starbucks including its scale in China, the changes of its sales in these years and use Five Forces Model to analyse the threats of Starbucks. From six aspects to show the potential risks of Starbucks. This essay also explores some problems Starbucks caused in expansion, leadership behaviour, personnel management, brand positioning. The main problems are the low-quality service, the ignoring of the individual management, bad performance of some workers and the broken end-up brand positioning respectively. The Maslows hierarchy of needs model is used to motivate the workers and solve the problems in expansion. The Multiple-Linkage model is divided into two parts to solve the rest problems.
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