RESEARCH ON MANAGEMENT OF THE E-COMMERCE IN RURAL AREAS OF CHINA: STATUS AND DEVELOPMENT CONDITIONS

Abstract

In the context of China's rural renaissance, e-commerce may take on a whole new level and degree of use, opening up new opportunities for its development. The pandemic COVID-19 has had a significant impact on stimulating the use of electronic forms of trade. However, the development of e-commerce in China's rural areas still faces challenges. The article discusses the current development status of e-commerce in China's rural areas, including its conditions, degree, and development level for different regions, hoping to provide the basis for solving the problems in the management of rural e-commerce in China. The author’s findings: a) relatively sound infrastructure, including network, logistics, information services and financial infrastructure; b) the rural e-commerce transactions scale increases year by year, but its growth rate slows down, although and is stable, and the difference in development between regions is still great; c) the e-commerce of agricultural products develops rapidly, but affected by the epidemic, and varies greatly among the regions.