Research on low-carbon behavioural identity with the New Environmental Paradigm Scale

Abstract

The environmental pollution problem has led to a lot of research and discussion on low-carbon strategies. It is our responsibility to notify the environmental attitude and behaviour so that the environmental pollution problem might be reduced dramatically. Shanghai has advocated the concept of energy-saving and low-carbon life since 2009. Therefore, this study tries to understand the current problem of environmental pollution, the degree of public awareness and recognition of low-carbon behaviours. In this study, the New Environmental Paradigm (NEP) scale was cited as the survey item of environmental attitude. Meanwhile, according to the low-carbon strategy advocated at present, the recognition scale of low-carbon behaviours was sorted out by combining the analysis of Shanghai’s urban environment status and the daily life behaviours of citizens. This study adopts the form of network questionnaire to investigate, recover and analyze (N=219). According to the NEP scale score, the sample was divided into three attitude groups as high, medium and low. According to the analysis of one-way ANOVA, the recognition of different attitude groups on low-carbon strategy related behaviours was significantly different.