Research on Logistics Marketing Based on Local Characteristic Economy Industrial Cluster

Abstract

Industrial cluster has become an important phenomenon in the contemporary world economy. For the promotion of regional economic strength, the competitive advantage of its core competitiveness is distinctive day by day through the synergistic effect. Along with the economic globalization, the enterprises gradually transferred from single competition to group competition. And in the modern business environment, the competition among enterprises has replaced by the supply chain and the competition among supply chains. It has brought convenience and opportunities to the development of the logistics industry, based on the regional characteristic industry group formed by local economic traits, the relatively immobilization in the product categories, packaging specifications, logistics modules and standardization, and the shortened geographical restrictions by industry agglomeration. On the basis of this background, logistics enterprises should enhance marketing innovation and service for supply chain. They should carry out targeted marketing strategies based on customer orientation. And also, they should integrate the enterprise service and customer logistics demand and provide their users with integrated, systematic logistics solutions. It will create competitive advantages for the regional industry cluster.