Abstract
The development of BeiDou system contains the hard work and unremitting struggle of several generations of scientific researchers, has accumulated a strong social attraction and appeal, and is a heavyweight national business card for China’s high-tech exploration. The names and marks of “BeiDou” have high social recognition, wide influence and great commercial value. However, due to the lack of relevant regulations, there are some confusion in them use. In view of the practical need to standardize the use of BeiDou’s related names and marks, this paper systematically analyzes the multiple mechanisms of trademark law, anti-unfair competition law and special legal protection under the current legal framework, and puts forward suggestions for the improvement of legal protection in order to promote the construction of “BeiDou ruled by law”.
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