Research on Large-Scale Sports Events Boosting Urban Tourism Development from The Perspective of Media Rituals

Abstract

With the advent of the new media era, the research on the promotion of urban tourism development by large-scale sports events has gradually deepened, and its connotation and extension have shown an expanding trend. This study proposes a new framework for sports event tourism and introduces the concept of "media rituals" in communication. After sorting out the three interactive forms of sports, media, and tourism, the main mechanism of media rituals participating in sports event tourism is clarified. , and carried out explorations in three aspects: first, according to the presence or absence of media ritual intervention, a dual model of sports event tourists is proposed; second, the conceptual continuum of sports event tourism is constructed according to the level of media ritual intervention. From the perspective of ontology, this paper explores the particularity of sports event tourism that is different from other forms of tourism; thirdly, taking the Beijing Winter Olympics as a case, to sort out the value, predicament, and development path of large-scale sports event tourism under media ceremonies, aiming to It provides new ideas for sports event tourism marketing and academic research in the new media era.