Research on Internet Marketing Strategies of Enterprises in China

Abstract

With the development of information technology, a virtual market based on Internet has come into shape. This is a global, digital and rapid-growing market with great potential . In the new Internet environment, great changes have emerged on the aspects of market property, time and space concept, consuming demands and behavior, etc. Traditional marketing strategies and competing methods can hardly meet the demands of the new market situation. Internet marketing, as the new marketing mode, brings forward unprecedented opportunities and challenges to enterprises. If Chinese enterprises want to consolidate their positions and enhance the competitive advantages, they must readjust their marketing strategies to seek business opportunities on Internet, to expend broader marketing channels and develop Internet marketing. At the age of Internet economy, Internet marketing will become more and more important.