Research on International Cultural Communication Carriers in China: Taking Hong Kong Film, Hangzhou Animation, and Online Novels as Examples

Abstract

The report of the 20th National Congress of the Communist Party of China stated that “Extending the reach and appeal of Chinese civilization.” “We will deepen exchanges and mutual learning with other civilizations and better present Chinese culture to the world.” Xi Jinping emphasized during the 30th study session of the Po-litical Bureau of the Central Committee：”We must promote Chinese culture beyondour national borders, advocating common values, sharing our ideas, and increasing m-utual understanding.” Therefore, the question arises that “how to better promote Chinese culture going global”? Cultural communication as a medium for spreading culture is the basis of international cultural communication. Building a cultural carrier is crucial to promoting Chinese culture to the world, building a discourse system with Chinese characteristics, and developing international cultural communication theories. Furthermore, what characteristics should the cultural carrier have to better adapt tothe psychology of the audience and effectively carry out international cultural communication? This article studies from the perspective of social psychology and combinesthe theory of communication, and adopts the method of case study. Taking Chinese Hong Kong movies, Hangzhou animation and network novels as examples, analyze their characteristics of international cultural communication. Hope to summarize the enlightenment of the construction of international cultural communication carriers from the perspective of China. The conclusion is that Hangzhou animation is more suitable as the main cultural carrier to promote Chinese culture globally.