Abstract

Information technology promotes the wide application of big data and causes the constant reform of the teaching mode in colleges and universities. How to make college students adapt to the changeable market environment and improve the effect of innovation and entrepreneurship education has become a topic. Analyze the current situation of college students’ innovation and entrepreneurship education through big data. This paper analyzes college students’ professional ethics, job-hunting concept, innovation and practice ability cultivation, creative thinking, entrepreneurial psychological bearing ability, entrepreneurial core competitiveness, innovation and entrepreneurship comprehensive quality, etc. Through the analysis of the current situation of college students’ innovation and entrepreneurship education, we find out the positive influencing factors and consolidate and improve them. In view of the negative influence factors, this paper puts forward reform ideas and countermeasures. From the government, schools, teachers and students, the society summed up the innovation and entrepreneurship education model, to establish a set of constantly improved innovation and entrepreneurship curriculum system. In this way, the innovative and entrepreneurial talents training scheme adapted to the changing times can be formed and the healthy development of talents can be promoted.

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