Research on information spreading of SISIOIN model in social networks

Abstract

This paper focuses on the internal law of online public opinion spreading under the conditions of different types of spreaders by constructing the model of public opinion spreading by subtypes of spreaders. The new [Formula: see text] model is constructed by abstracting factors such as netizens’ interests, emotions and views on hot events in the Internet into propensity indices. The simulation results show that the spread of public opinion after categorizing netizens is more in line with the spread of public opinion in reality. Moreover, netizens tend to show different spreading behaviors in different public opinion cases, and the degree of change in netizens’ propensity varies greatly. All the data used in the simulation experiments are real data and analyzed with real events. The research results are helpful for what kind of control strategies are adopted after the occurrence of hotspot events.