Research on Information Interface Interaction Design Based on Unconscious Cognition

Abstract

Based on the analysis and summary of the theory of unconscious cognition in cognitive psychology, the guiding role and significance of unconscious cognition in the interaction design of information interface are discussed. Use the unconscious theory to guide the interaction design of the information interface, thereby improving the usability and user experience of the information interface. First of all, this article analyzes the visual stimulus factors that influence the information interface design and the design elements of information layout optimization by using literature and survey methods. Then, I summarized the information interface design requirements and methods that meet unconscious cognition. Finally, an unconscious cognitive behavior model was established to guide the interaction design of the information interface and provide a theoretical basis for the interaction design of the information interface. Information interface design based on the user’s unconscious cognition is an important method to optimize the user experience and improve the usability and interaction efficiency of the information interface. It provides new ideas and methods for the research of information interface design.