Abstract
In the network environment, the communication characteristics of mass media provide trigger conditions for the formation and outbreak of malignant public opinion, and a small matter may be amplified and spread. In addition, fragmented content and methods of dissemination will also lead to misinterpretation of information, resulting in large-scale public distrust. And the arrival of the era of big data would herald the official entry of information exchange and public opinion dissemination into the all-media era. With the wide application of Internet technology, the establishment of platforms for public opinion dissemination, information communication and global sharing has broken the traditional geographical boundaries and limitations of time and space. Then hundreds of millions of network users could communicate and share data, opinions and ideas at the same time. Also, the limitations of traditional media in terms of atmosphere and transmission speed have been broken through, which also brings new challenges to information governance.
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