Research on Information Design Matching with User’s Need for Cognitive

Abstract

Because of the influence of information presentation and individual cognitive traits, People’s cognitive decision-making behaviors are different, and the current information interface design methods are not targeted, can not well meet the information needs of different users. In this environment, it is of great practical significance to study individual’s cognitive decision-making behavior and explore its difference for optimizing interface information design and satisfying different users’ information needs in the decision-making process. In recent years, the relationship between need for cognitive (NFC), a special cognitive trait, and behavior has attracted more and more attention from scholars in other fields. Need for Cognition (NFC) describe the tendency of individuals to engage in and enjoy certain cognitive activities that require effort and are often used to predict higher-order cognition, such as attitude formation and decision-making. Taking the decision-making scenario of waiting position for rail transit as an example, this study examines the effects of heuristic cues on decision-making behavior of users with different Need for Cognition (NFC), to verify the feasibility of using heuristic clues to design interface information to help improve the decision-making efficiency of users with low Need for Cognition (NFC). The findings are as follows: (1) the users with higher need for Cognition (NFC)s take longer time to make decisions under the four kinds of information interfaces, and the correct rate of decision-making results is higher. (2) the users with low need for Cognition (NFC) have longer decision-making time and lower correct rate in the information interface without heuristic clues, and have shorter decision-making time and higher correct rate in the information interface with heuristic clues. The level of Need for Cognition (NFC) has an effect on the efficiency of users’ cognitive decision-making, and using heuristic clues to design interface information can improve the decision-making efficiency of users with low Need for Cognition (NFC).