Abstract
Visual aesthetics has showed a reliable association with user experience and how to measure the whole visual aesthetic feeling of a web is a challenge. This research aims to provide a regression equation between visual aesthetics and influential factors by constructing a multiple linear regression model. The final result includes six factors, and those are color, style, novelty, font, figure and movement. The model also gives the ranking of the influence power. In a word, this article not only gives a mathematical algorithm to solve the aesthetics problems, but also provides a new way to help designers access to a better visual effect.
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