Abstract
Many scholars have conducted extensive research on the adoption behavior of mobile readers, and there are obvious differences in the degree and direction of conclusions drawn from different individual studies. In this study, a meta-analysis method was used to comprehensively analyze a total of 74,964 independent samples of 31 relevant empirical research documents at home and abroad. The results show that the main influencing factors of mobile reading are perceived usefulness, perceived ease of use, perceived mobility, perceived entertainment, social influence, cognitive adjustment, perceived value, usage attitude, interface design, etc. Cognitive adjustment and usage attitude have the greatest impact on intention to use, followed by perceived usefulness, perceived mobility, subjective norms, perceived ease of use; perceived ease of use has a significant positive impact on perceived usefulness; interface design has a significant positive effect on perceived ease of use; behavioral intention has a significant positive effect on actual behavior; and perceived usefulness and perceived ease of use have a significant positive effect on usage attitude.
Highlights
It is generally known that the fifth-generation (5G) mobile wireless networks have been widely deployed [1]
According to the research results of iiMedia Consulting’s “Special Research Report on the Development of China’s Mobile Reading Industry in 2020,” China’s online reading population has reached 530 million in 2020. e 18th National Reading Survey of the China Press and Publication Research Institute found that mobile reading and online reading are the main methods of digital reading for adult citizens in 2020, and the proportion of middle-aged and elderly people in the digital reading population has increased
The model of the influencing factors of the willingness to adopt or the willingness to pay for mobile reading is mainly based on Technology Acceptance Model (TAM) and Unified eory of Acceptance and Use of Technology Model (UTAUT). e model of the willingness to continue to adopt or the willingness to pay is based on the Expectation Confirmation eory and is not included in this article. erefore, the following models and literature are reviewed based on the technology acceptance model and the integrated technology acceptance model
Summary
It is generally known that the fifth-generation (5G) mobile wireless networks have been widely deployed [1]. Since the use of mobile networks in foreign countries is not as convenient as in China, most of the research conducted by foreign scholars focuses on the willingness or behavior of using e-readers such as Kindle Most of these studies are based on Technology Acceptance Model (TAM) and Unified eory of Acceptance and Use of Technology Model (UTAUT). Based on the existing Chinese and English literature, this paper builds a meta-analysis-based comprehensive model of the influencing factors of mobile reading on the basis of Technology Acceptance Model (TAM) and Unified eory of Acceptance and Use of Technology Model (UTAUT), which is a powerful supplement and expansion of the existing theoretical model of influencing mobile digital reading adoption behavior. The path relationships with the number of studies greater than or equal to 5 were selected for research, and 13 path relationships among 11 variables were determined. e heterogeneity test was performed and the random-effect model was determined; (3) a comprehensive model diagram of the influencing factors of mobile reading based on meta-analysis was established, and the meta-analysis of descriptive statistics, reliability analysis, effect value, and failure safety factor is carried out on these path relations
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