Research on Industrial Structure Transformation and Upgrading of Chinese Tourism Villages Based on Big Data Analysis

Abstract

With the rapid modernization of China’s economic development, especially urbanization, China’s rural economy is clearly lagging behind the overall development level of the Chinese economy, with low industrial efficiency, irrational industrial structure, and unbalanced industrial development. The development of rural tourism brings new opportunities for industrial integration and industrial transformation and upgrading in rural China. This study draws on a case study of Zhonghaoyu village in Shandong province, China, to summarize the important experience of the transformation and upgrading of the industrial structure of Chinese tourism villages by observing and analysing the changes in the industrial structure of Zhonghaoyu village before and during the development of rural tourism. Prior to the development of rural tourism, Zhonghaoyu Village was a mountainous village that relied almost entirely on farming. Through years of rural tourism development, the service industry in Zhonghoayu Village has grown, reflecting the driving effect of rural tourism, but the service industry is small and agriculture still dominates, and its role and position in the overall economic development of the village has not been highlighted. As the transformation of the shareholding system of rural tourism in Zhonghaoyu Village was completed, the original decentralized operation of farmers was replaced by corporate operation, and the service industry led by tourism was developed comprehensively and rapidly, and the development of rural tourism promoted the completion of the transformation and upgrading of the industrial structure of Zhonghaoyu Village.