Abstract
The rapid advancement of virtual reality (VR) technology has sparked enthusiastic exploration by artists and designers in the field of art and design. This integration not only expands the possibilities of artistic expression but also provides an immersive experience for audiences. It is expected to reshape the art and design landscape, enabling artists and designers to push boundaries and create truly transformative experiences for viewers. The main objective of this study is to deeply investigate the immersive art design facilitated by VR technology and explore its potential for innovation in art and its impact on viewers. This paper analyzes VR technology, discussing the differences between VR art and traditional art, and explores innovative VR techniques. Furthermore, this paper summarizes the influence of VR technology on artistic experiences. Lastly, a concluding remark and future perspectives are provided. To summarize, the rapid evolution of VR technology presents immense potential for revolutionizing the fields of art and design.
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