Research on Image Acquisition Method Model Based on Implicit Association Test

Zhuen Guo,Li Lin,A Ghadouani,F Wu

doi:10.1051/e3sconf/202017902006

Abstract

In the process of the traditional quantitative method is easily interfered with by subjective and external environment, and cannot reflect the real emotion of users. The implicit measurement method can better reflect the cognitive of users and has good reliability in perceptual evaluation. In this paper, the implicit cognitive processing process in users’ perceptual evaluation of products is quantitatively analyzed. The correlation between product image attribute values and implicit measurement data is obtained. Thus, an image extraction model based on implicit measurement data is obtained. The implicit association test is introduced into the image extraction process, and the relationship between the implicit association test data of users and the data of product image attribute values is analyzed. Taking UAV as the analysis prototype, the image extraction model is obtained. After verification and analysis, the image extraction results are consistent with the image attribute values.

Highlights

With to improve consumption level, people are not satisfied with the single products, and the ancillary value and attribute meaning of products have become the focus of people's attention [1]
This kind of method has the advantages of simplicity and ease of use, flexible implementation, and simple data analysis. It has many shortcomings: for the explicit behaviors displayed by users after their subjective consciousness, users are vulnerable to external interference, resulting in users reducing their true consciousness of expressing their hearts
If users want to express real consciousness, they will often be affected by the experience, knowledge level, etc., and their explicit behaviors cannot be controlled by real consciousness [5]

Summary

Introduction

With to improve consumption level, people are not satisfied with the single products, and the ancillary value and attribute meaning of products have become the focus of people's attention [1]. For the cognitive-perceptual information of the group, designers usually use explicit measurement methods such as questionnaires, brainstorming, oral analysis, focus groups. This kind of method has the advantages of simplicity and ease of use, flexible implementation, and simple data analysis It has many shortcomings: for the explicit behaviors displayed by users after their subjective consciousness, users are vulnerable to external interference, resulting in users reducing their true consciousness of expressing their hearts. To make up for the shortage of explicit measurement, researchers began to introduce implicit measurement methods This originally used in basic research fields such as psychological and cognitive into user research to explore the real needs. The model between implicit association test data and image value is established to get objective product image data and avoid the subjectivity of traditional image cognitive extraction

Image Acquisition Method Model Based on Implicit Association Test

Analysis and Screening of Implicit Measurement Data

Product Image Mapping Experiment Based on Implicit Measurement Method

Data processing analysis

Construction of Image Extraction Model Based on Implicit Measurement Data