Abstract
The rise of big data technology has not only provided new technical means and methods for social development, but also changed people's thinking and social environment. The development and change of new technologies have also brought many difficulties and challenges to ideological and political education in colleges and universities, including the dilemma bound by traditional fixed thinking, the weak technology and the lack of talents, the improper use of data storage, and so on. As the forefront of ideological and political education, universities must do a good job of ideological and political education in the era of big data. It is required that ideological and political educators in colleges and universities continue to innovate in teaching content, teaching methods, and research paradigms to promote the development of ideological and political education.
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