Research on Huawei's Digital Transformation and Market Adaptation in the Post-epidemic Era

Abstract

With the spread of global epidemic, Huawei, as a leading enterprise in the field of information and communication technology, is facing many challenges, such as supply chain uncertainty, market demand changes, network security challenges and so on. This paper makes an in-depth analysis of Huawei's response measures in product innovation, marketing strategy adjustment, supply chain management, employee security and so on, and summarizes Huawei's achievements and experiences in digital transformation and market adaptation. It is found that Huawei has successfully achieved stable development during the epidemic period by increasing investment in key technical fields, flexibly adjusting marketing strategies, optimizing supply chain management, and paying attention to the health and safety of employees. However, with the advent of the post-epidemic era, it is still necessary to further strengthen the innovation ability and enhance the level of digital transformation in order to better meet the market demand and maintain the competitive advantage. The purpose of this study is to provide reference and enlightenment for other enterprises and promote the sustainable development and transformation and upgrading of the industry.