Research on high-end disruptive innovations - Analysis and insights from the video conferencing systems market

Abstract

This paper provides a chronological overview of product, service, technology, and business trends related to the videoconferencing systems market from the 1980s to 2022, and analyses and discusses how the product architecture and business models of videoconferencing systems changed over this period. From previous studies related to disruptive innovation, the paper analyzes, discusses, and clarifies that the emergence of cloud videoconferencing services is a “high-end disruptive innovation” - a phenomenon that revolutionized the market for traditional hardware videoconferencing systems and opened and drove not only the existing videoconferencing market but also new markets.The paper then presents new insights into the mechanisms of high-end disruptive innovation, which are different from the “low-end disruption” and “new market disruption” asserted by Christensen, from the perspective of innovation management and strategic management theory, including product architecture, business models, and dynamic capabilities.