Research on green supply chain management of Retail Businesses from the prospective of carbon peaking and carbon neutrality goals: Taking JingDong as an example

Abstract

The formulation of carbon peaking and carbon neutrality goals in long run provides the basic follow for enterprises to achieve the high-quality development of the supply chain, which will be bound to be applied to the greening of the supply chain of retailers. Hooked on these goals, retailers have adjusted their supply chain in terms of energy use structures. In the process of achieving these goals, this present paper takes JingDong as an example, aims at studying the green supply chain management selection of the current retailers, and tries further to fully analyze the three types of pressures faced by retailers using the Natural Resource-Based View (NRBV) as well as Institutional Theory(INT), which is of practical significance for the retail managers and policy makers to identify and implement appropriate green supply chain management strategies and improve the performance.