Abstract
On 12 November 2016, the Indonesian government launched a program to improve public health called Healthy Living Community Movement (GERMAS). GERMAS aims to raise awareness, willingness, and ability to live healthy for everyone to realize the highest degree of public health. Specifically, GERMAS's objectives are (1) increasing community participation for healthy living; (2) Increase community productivity; and (3) Reducing the burden of health care costs. According to the Governor of Bali, GERMAS activity is a step that must be implemented in an effort to provide understanding and socialization to the public about the importance of health so keep themselves healthy become living culture in society. In this research using Critical Discourse Analysis (CDA) proposed by Norman Fairclough. Norman Fairclough’s Critical Discourse Analysis using three approaches method of text analysis, discourse practice analysis, sociocultural practice analysis. The results show that government efforts to improve public health in Bali will be well received. The community considers the government's movement to adopt a healthy lifestyle in accordance with the religion of most Balinese people. In addition, considering the impact of non-infectious diseases (PTM) which is socio economically very detrimental to society will certainly get good reception for the community. The mass media design used is quite attractive and informative and it is expected that the public will get a clear picture of GERMAS.
Highlights
Health is an inseparable part of human life
When viewed on the website of the health department of the Republic of Indonesia said that Healthy Living Community Movement (GERMAS) is a systematic and planned action carried out jointly by all components of the nation with awareness, willingness and ability to behave healthy to improve the quality of life (MOH RI, 2016)
The description above has given an overview of social changes that occur in the community, where the GOVERNMENT PROGRAMS "HEALTHY LIVING COMMUNITY MOVEMENT" (GERMAS) mass media included an easy explanation through the visual language
Summary
Health is an inseparable part of human life. Without good health, humans can not perform activities optimally and the productivity will decrease. On 12 November 2016, the Indonesian government launched a program to improve public health called Healthy Living Community Movement (GERMAS). Provision of healthy food and accelerated nutritional improvement by consuming local vegetables and fruits The purpose of this activity is to raise awareness of healthy living behavior through consuming fruits and vegetables for all levels of society. Improved prevention and early detection of disease by conducting periodic health examinations regularly to encouraging people to recognize risk of Non-communicable Diseases (PTM) such as stroke, heart disease, and diabetes behavior-related and make immediate [83]. According to the Governor of Bali, GERMAS activity is a step that must be implemented in an effort to provide understanding and socialization to the public about the importance of health so keep themselves healthy become living culture in society. The Governor of Bali said that optimal socialization and hard work of all health personnel would be able to realize the healthy and quality Bali society
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