Abstract

This research explores the intersection of artificial intelligence and finance, focusing on the emergence of intelligent investment advisers, commonly known as Robo-advisers (RAs). These RAs utilize robust computer models and artificial intelligence algorithms to deliver personalized asset management investment plans for users. Notably, Wealthfront is highlighted as a prominent platform in this field, offering automated investment management services aimed at optimizing investment returns. The study investigates the impact of users' past investment performance on their adoption of intelligent advisers, considering factors such as previous defaults and recent investment performance. It reveals that frequent adjustments to the use of intelligent advisers may hinder long-term investment objectives, emphasizing the importance of consistent usage to fully capitalize on their benefits. Furthermore, the research emphasizes the significance of transparency, user-friendly interaction design, and tailored financial services to foster user trust and enhance the optimization of intelligent advisers' design.

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