Research on Game Strategy of Information Sharing in Cross-Border E-commerce Supply Chain Between Manufacturers and Retailers

Abstract

In the cross-border e-commerce transaction supply chain, information sharing can coordinate the relationship between node companies, promote long-term cooperation, and maximize the overall benefits of the supply chain. This paper uses evolutionary game to study the information sharing between retailers and manufacturers in the cross-border e-commerce supply chain, builds a related evolutionary game model, analyzes the game equilibrium conditions of retailers and manufacturers, and the influencing factors of both parties’ information sharing. The research results show that the initial sharing ratio of information, cost of information sharing, income after information sharing, risk of loss of important information, and trust level all affect the effect of information sharing between the two parties. Measures to maximize the interests of both parties include: increasing mutual trust, rational distribution of income, compliance with laws and regulations, avoidance of loss of important information, and reducing information sharing costs.