Research on Film Cultural Communication in the New Media Environment

Abstract

Film culture has been a popular form of entertainment since the 1890s, and it has changed with the progress of technology and times. At the same time, the popularity of the Internet has ushered in the era of new media, and peoples demand for entertainment is gradually increasing. Film and new media have become important ways for people to entertain and obtain information, and are also of great significance for social and economic development. This research mainly studies the characteristics and transmission channels of film culture in the era of new media. The purpose of this study is to enable the audience to enjoy the current era and adapt to the changes in the era of science and technology, so as to obtain better perception and experience while ensuring the quality of the film. This paper adopts the literature analysis method. Through the research, this paper finds out that the propagation of films can be improved by increasing the transmission channels and improving their quality.