Abstract

Data normalization is a crucial step in multi-criteria decision-making (MCDM) processes. The choice of data normalization method significantly influences the ranking of alternatives. The available data normalization methods in the MARA (Magnitude of the Area for the Ranking of Alternatives) method may not be applicable in certain cases. This study aims to broaden the application scope of the MARA method. Therefore, an investigation into the compatibility of data normalization methods when combined with the MARA method has been conducted. Ten data normalization methods were utilized, including Linear normalization, Weitendorf normalization, Sum linear normalization, Vector normalization, Logarithmic normalization, Max linear normalization, Min linear normalization, Jüttler-Körth normalization, Peldschus normalization, and Stop normalization. The compatibility between the MARA method and these ten data normalization methods was tested in five different scenarios. In the initial four scenarios, variations in the number of alternatives, criteria, and criterion types were introduced. Eight out of the ten data normalization methods were proven to be suitable for integration with the MARA method. In the fifth scenario, a hypothetical situation was presented where the data normalization methods available in the MARA method could not be used. Alternative data normalization methods were employed, and their combination with the MARA method was compared to using other multi-criteria decision-making methods. The results affirmed the accuracy of these combinations. This exploration has expanded the application scope of the MARA method compared to its original version

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