Research on Evolutionary Model and Dynamic Analysis for Internet Public Opinion Spreading

Wei Zhang,Yong Chen,Giacomo Fiumara

doi:10.1155/2021/8788960

Abstract

Internet public opinion has developed rapidly in recent years, which has more influence on society. The relevant problems of Internet public opinion have become the hotspots of research. The complexity of Internet public opinion spreading brings difficulties to research and analysis. For the problems of Internet public opinion spreading, an evolutionary model of Internet public opinion spreading is built based on evolutionary game theory in this paper, considering three subjects including Internet media, Internet users, and government. Then, the evolutionary stable strategies of the Internet public opinion spreading system are studied. Finally, the influences of the stable strategy of the Internet public opinion spreading system are analyzed through simulation. Relevant conclusions are obtained. The results show that there are multiple possible stable strategies in the evolution of Internet public opinion. The different initial probabilities of the strategy lead to the different stable strategies of the evolutionary system. The stable strategy is influenced by some factors, such as the punished loss of Internet media, the gain of Internet users from government controlling, and the cost of government. These conclusions have a certain guiding significance to Internet public opinion management and control.

Highlights

Internet public opinion is a group of people’s perceptions, attitudes, emotions, and behavioral tendencies of the event, which is transmitted through the Internet
Internet public opinion has the characteristics of randomness, diversity, and deviation due to the openness and virtuality of the Internet, which complicates the study of Internet public opinion
China from the five research aspects of communication, monitoring, control, response, and governance. He put forward the orientation and research approach of Internet public opinion governance [1]

Summary

Introduction

Internet public opinion is a group of people’s perceptions, attitudes, emotions, and behavioral tendencies of the event, which is transmitted through the Internet. Sometimes it may induce the public’s bad mood, cause the people’s illegal and radical behavior, and pose a threat to social stability At this time, the government must intervene and control, such as investigating the facts and restoring the truth, which meets the psychology of Internet users, and Internet public opinion is subsided. E problem of Internet public opinion evolution involves three subjects: Internet media, Internet user, and government. In the evolution system of Internet public opinion, Internet media plays a role of publishing information, Internet user concerns information, and government is a role of control. A model is established based on evolution game theory, to analyze the evolution of Internet public opinion, the influence factors of evolution, and stable strategies of three subjects. RH2 means the gain of social stability obtained by Internet users when the government controls an Internet public opinion.

Internet user

Complexity x y y y