Abstract
Drawing on experience of evaluation procedures on decision-making in the field of venture capital project, this paper establishes an evaluation procedures of telecommunications business innovation hatching project, combined with matter-element extension and other related theories. Firstly, by reviewing the evaluation index system related to innovation project and venture capital institutions, we construct the evaluation index system of Internet venture investment projects from four aspects, which are entrepreneurial team, technical/product, market and finance. Then, combining the characteristics of Internet business venture investment projects, with the project's classical field, segment field and matter element we establish the matter-element extension model of Internet venture investment project. An example is given to verify its feasibility and reasonability and the results provide a new way to assess the Internet venture capital project.
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