Research on Evaluation of the Competitiveness of Domestic and Foreign Airlines Based on Matter-Element Model

Abstract

With the rapid development of world economic globalization, the worldwide market of civil aviation transportation industry is increasingly competitive. To survive and develop in this increasingly competitive market, airlines must enhance their competitiveness. To this end, the writer build a competitiveness index system for airlines, utilize the thought way of Extenics and AHP, apply matter-element model into the competitiveness of airlines and conduct evaluation and analysis on the competitiveness level of sixteen domestic and foreign airlines which are relatively good. Through the evaluation analysis, this paper shows that the competitiveness level of China’s four major airlines is in a middle place compared with the competitive level of United States, Europe and other developed countries and needs to be further enhanced through improving management and other measures.