Research on Enterprise Supply Chain Management --- Taking Apple as an Example

Abstract

The term supply chain management first appeared in the logistics literature in the mid-1980s. The goal of so-called supply chain management is to plan, implement and control in order to reduce production costs and improve production efficiency. This paper aims to analyze enterprise supply chain management. The supply chain involves most of the products in our lives. The paper starts by presenting an overview of supply chain and the importance of it. This paper chooses Apple as an example to analyze supply chain management. Apple is the world's leading high-tech company, which can offer me some experience. The supply chain was not pioneered by Apple, but they do a good job. In the supply chain, part of the enterprise's business is external, which reduces costs and improves production efficiency. Apple is consumer-oriented. Some businesses are external and so on, which makes it a win-win situation for him and his partners. But there are also some problems in Apple's supply chain management, such as excessive exploitation of downstream suppliers and neglect of employee rights and interests. Then this paper discusses how they make changes in order to improve supply management. Finally, we summarize how to effectively manage supply chains in businesses. Apple needs to pay attention to the low-end market, strengthen the supervision of suppliers, reduce the exploitation of suppliers, and truly protect the rights and interests of those suppliers' employees. In addition, it should shorten and optimize the supply chain to make the company's operations more stable.