Research on Enterprise Marketing Education Strategy Based on Data Mining Technology

Abstract

This paper studies the enterprise marketing strategy based on data mining technology. With the rapid development of China's social economy, the enterprise competition under the market economy is becoming increasingly fierce. How to win the leading position in the fierce environment has become an important issue concerned by managers. Customer is the foundation of enterprise survival, and customer value is the core strength of enterprise profitability. When formulating marketing strategies, enterprises should fully tap customer value and implement targeted marketing strategies for different types of customers based on customer value theory. Through the in-depth analysis of the value of customers in the enterprise marketing strategy, this paper divides customers into different types based on customer value, and then puts forward corresponding marketing strategies according to different types of customers, so as to promote the enterprise to improve the marketing effect in the highly competitive environment and realize the long-term development of the enterprise.