Research on Ecological Innovation and Modern Informatization Inheritance Path of Tantou Woodblock Printing

Abstract

Abstract Tantou woodblock prints are traditional Chinese woodblock prints with a long history. Adding modern information technology elements to the excellent traditional culture can better combine regional contemporary woodblock prints and realize the cultural heritage. In this paper, from the perspective of modern informatization inheritance, we propose a way of displaying Tantou woodblock prints with AR enhancement technology, which breaks the limitation of physical experience with the help of virtual technology and improves the immersive experience of Tantou woodblock prints by combining with visual SLAM spatial localization technology. Based on the KANO model, the inheritance effect of Tantou woodblock prints was empirically analyzed. The data of Q, A, I, R, M, and O of the satisfaction results of the experience effect of Tantou woodblock prints were 1.132, 3.034, 2.828, 1.422, 1.237, and 0.978, which belonged to the excitatory type of demand. The inheritance satisfaction could be improved by enhancing the natural experience effect. The percentage of experiencers’ satisfaction with the information acquisition rate of Tantou Wooden Plank New Year’s Paintings that reaches excellent and above is 82.35%, and this paper effectively captures the user’s experience point in the visual, which contributes to the inheritance of Tantou Wooden Plank New Year’s Paintings.