Abstract

With the rapid development of electronic commerce in China, a large amount of information data will be generated at every moment. How to excavate useful information is becoming an important problem In the big data age. Firstly, the smart service model of E-Commerce based on data mining was proposed, and user group mining, user interest mining, industry and domain knowledge mining and business association mining were used to bridge the gap between the big data application and requirements of smart service. Then the technical support system of E-Commerce data mining based on Hadoop platform was suggested to provide technical solution for implementation of smart service applications. And finally, the scenario knowledge recommendation service with the support of big data mining were discussed.

Highlights

  • In recent years, with the development of Internet, there is an e-commerce fever all over the world

  • The information recommendation system can recommend to users the goods they are not familiar with but are very fond of, prompting users to buy new goods, so as to improve the overall sales of ecommerce sites

  • IBM's A.Ballman et al developed the SpeedTracer system for data mining and analysis based on Web log[1].Paolo Buon et al proposed user information and user behavior as input to the recommendation system[2]

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Summary

Introduction

With the development of Internet, there is an e-commerce fever all over the world. The research of e-commerce recommendation system started earlier in foreign countries. IBM's A.Ballman et al developed the SpeedTracer system for data mining and analysis based on Web log[1].Paolo Buon et al proposed user information (called "explicit information") and user behavior (called "implicit information") as input to the recommendation system[2]. J.ben Schafer, at the University of Minnesota, and others have proposed the use of collaborative filtering to produce recommended related technologies[5]. The development of the e-commerce in our country started relatively late. Xiong Xin has improved the collaborative filtering algorithm in the personalized recommendation system and introduced the concept of stratification[8].Wu Xizhi and others put forward the association rules based on the knowledge base and the profit of the goods [9]. In the study of personalized recommendation system, Li Feng and others proposed a new personalized recommendation algorithm based on the characteristics of the goods [10]

E-commerce intelligent service model based on Data Mining
The technical support system based on Hadoop
Data mining algorithm and application
Summary
Discussion on smart services supported by large data mining
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