Research on Dynamic Optimized Approach of Value Chain in Tourist Destinations

Abstract

Up to the present, the research on the value chain of tourism business is simply focused on the level of business organization or in the industry. Only a small part of the analysis and exploration is on the value chain of tourism destination. Yet, the destination works as a comprehensive system of value actualization in the tourism industry. Therefore, the research on the relevant issues is of great theoretical and practical significance for improving the management and marketing of tourism enterprises, further, greatly improving the industry’s operation efficiency and business achievement. This dissertation, through introducing the conception of SOA framework, has studied the construction technology of soft value chain platform which involves tourism enterprises, the tourism industrial administrative institutes in destinations and ordinary tourists. The platform is compatible to various available tourism information systems and can be seamlessly connected to the information systems in a dynamic way. Consequently, a successively optimized operating mechanism of value chain and a management, service and marketing system can be constructed. As a theoretical creation, the research explores the coordinating pattern of value chain and has constructed the model of the value chain platform in tourism destinations and has proposed relevant theories. That is supporting the destination value chain operate effectively with dynamic integrated technology of tourism information system construction; the data searching and analyzing approaches to efficiently process the feedbacks from data users ; studying the satisfaction level of tourism guests.