Abstract
In the era of the digital economy, competition among media and film companies in the streaming media sector has entered a new stage. Following the steady growth of global users, the streaming media market is now trending towards a relatively consolidated monopoly. This paper takes Disney, an American media giant, as a case study to analyze its internal and external motivations for undertaking streaming media reform. It examines Disney's strategic layout in the streaming media industry from an industrial behavior perspective, focusing on organizational behavior and pricing strategies. Additionally, HHI is employed to verify that North America's streaming media market structure can be characterized as a "competitive monopoly" market. Therefore, considering the current market situation, this analysis aims to provide insights and explore potential pathways for traditional film and television companies' digital transformation.
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