Abstract
In the prevention and control of epidemic situation in COVID-19, a large number of Internet companies actively use big data to analyze and display epidemic situation, providing important support for orderly resumption of work and production while preventing and controlling epidemic situation. The epidemic situation has promoted the continuous emergence of various online services, ensured the basic needs of people’s life and study, brought vitality to the real economy, and at the same time gave birth to a number of new formats and models of digital economy. The growth of the digital economy itself is also greatly affected by the epidemic, and different formats are affected to varying degrees. During the epidemic, banking institutions made full use of the digital transformation achievements in recent years, innovated financial service methods through various online financial service platforms, and enriched online and offline collaborative products and service systems. This paper mainly discusses the problems and development strategies of digital transformation of financial industry under the influence of COVID-19 epidemic.
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