Abstract
A “Gold town” is a characteristic town featuring gold industry and being operated by leading enterprises. Xintai Group in gold and jewelry industry has launched a “Gold Town” project in Houjie, Dongguan, Guangdong by taking advantage of its own capital and technology, seizing the opportunity of gold and jewelry industry transformation and gathering the strength of traditional gold and jewelry industry in Houjie. “Gold Town” is a key project supported by the local government in response to the national call. When setting up this project, Xintai Group introduced the characteristic development concept of European towns and optimized its own industrial structure, and meanwhile it aimed to build an industrial ecological base of gold and jewelry town and aggregate industrial development resources. This project has been partially completed and the first phase has been transferred to the production and operation stage. Therefore, it is of great significance for both Xintai Group and the local government to explore the appropriate development strategy of the “Gold Town” project.
Highlights
With the rapid and steady development of China's economy, the national income continues to rise and residents' consumption structure has been continuously upgraded
Since the 1970s, the gold industry in Houjie has been famous for its exquisite workmanship and its high quality
In view of the absence of the gold industry chain, it is essential to focus on attracting enterprises and merchants who can fill in the missing part in the investment attraction of "Gold Town", and to integrate the industrial chain to form a complete upper, middle and downstream industrial chain
Summary
With the rapid and steady development of China's economy, the national income continues to rise and residents' consumption structure has been continuously upgraded. By making full use of the historical opportunity of GuangDong’s first-step development, Xintai Group has deepened its supply-side reform while taking the industrial chain integration as its goal It has customized a comprehensive industrial project for Houjie, namely “Gold Town”, which has integrated the existing and scattered resources of gold industry and emphasized the connotation of gold culture and partial community function. “Gold Town” has adopted the development mode of "Industry plus Finance" to build a special town with the theme of gold and jewelry cultural experience and in combination of industry and finance as its foundation. There are scattered enterprises of gold and jewelry industry in Houjie District of Dongguan City, which had a good industrial development atmosphere and mature supporting facilities. The project of "Gold Town" should step into the intelligent era of Industry 4.0 at the same time so as to build up a comprehensive industrial community with a whole industrial chain
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