Abstract
The folk art forms of northeast of China are rich and varied. They fully presents the cultural of northeast of China. However, with the transformation of China from a traditional agricultural society to a modern industrial society, people's production mode and life style have changed greatly, and The environment on which folk art depends has huge changed. Some folk art categories are on the verge of extinction, aging and some folk art are lost due to the death of the older generation of artists. The paper presents a study on how to effectively protect and inherit the folk art in northeast China from two follow aspects-- optimization of folk art form and platform construction. Through literature review, research framework, deductive content analysis, combination of quantitative analysis and qualitative analysis, research methods were proposed as guidelines for improved to protect and inherit the folk art:1) Research on contemporary cultural ecology of folk art. 2) Rational creative development of folk art industry in northeast of China. 3) Brand cultivation of folk art industry in northeast of China 4) Establishing and improving the standard trading platform and value evaluation system for folk art works 5) Relying on "Internet +" to establish the operation and communication platform for collectors, investors, folk artists and operators.
Highlights
There are many ethnic minorities living in northeast of China, and they have created a rich and colorful folk art culture together with the Han Nationality
The folk art forms of northeast of China are rich and varied, such as New Year paintings, Manchu paper-cutting, Manchu embroidery, Xiuyan jade carving, shadow puppetry and so on, which fully presents the cultural of northeast of China
It is noteworthy that some folk arts driven by the market economy have changed their ideas of inheritance and development, and moved towards art industrialization
Summary
There are many ethnic minorities living in northeast of China, and they have created a rich and colorful folk art culture together with the Han Nationality. Folk art carries out cultural and artistic innovation by means of modern science and technology, no longer sticking to traditional themes and techniques, but digging out new themes and creating more classic works, so as to inherit and continue the folk culture of the nation. The rational development of folk art industry is neither a distortion driven by one-sided economic interests, nor a blind inheritance It is a kind of development with keep and abandon, a re-creation integrating modern consciousness into national tradition, and a really and correctable response to the culture changing. Relying on the resource database of Liaoning Province's intangible cultural heritage list and traditional craft list, to establish the pillar industry brand with prominent regional cultural characteristics, skills and good aesthetic taste traditional handicraft in each city Such as the existing Xiuyan jade carving, Fuxin agate, Manchu embroidery and other traditional handicrafts have the potential for industrial development
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