Research on Design of Shared Bicycle Service System Based on Kansei Engineering

Abstract

With the development and progress of the society, user’s consumption conception is also quietly changing. Nowadays, users are increasingly paying attention to the emotional satisfaction brought by products and services. The quality of products and services depends greatly on the user’s satisfaction and enjoyment. As a user-oriented shared bike product service system, it has always been a difficult problem to promote enterprises to continuously maintain the differentiated and dynamic development of their services in an increasingly competitive market. The present article aims to offer a solution to this problem. Firstly, this paper starts from the emotional needs of users and takes the shared bicycle service system as the research object. The perceptual image space of the shared bicycle product service system was established by using the theory and method of Kansei engineering. Secondly, quantitative analysis method is used to calculate the collected perceptual image questionnaire data of product service system, and the key perceptual image is extracted using principal component analysis method. Finally, based on users’ emotional demands for the product service system, we analyzed the stakeholders and their relationships in the product service system, combined with the design requirements of service contact. We explored the service blueprint planning method and the process carding principle of the overall service, based on the user’s behavioral process. We also put forward the content and method of service optimization design for the shared bicycle product service system.