Research on Design Communication Mode Based on White Bi Theory

Abstract

Chinese traditional aesthetic philosophy pursues “natural beauty”, “essential beauty”, “simple beauty” and “simple beauty”. The aesthetic system in Chinese culture often ends up with a simple beauty. It can be seen from the Chinese poetry culture evaluation system that rhetorical beautiful poetry in Chinese history has never been the highest standard. As a representative work of Chinese poetry, the Book of Songs conquers the peak of poetry art. This is from the appreciation of beauty to the transcendence of beauty, but also from the process of understanding beauty to knowing beauty. Both the “category” and the “process” are expounding an ancient Chinese philosophical thought: the theory of “White Bi”. The “White Bi” comes from the book of Changes, meaning no decoration. In the aesthetic system of ancient Chinese design culture, White Bi was regarded as the highest realm. In the end, it is still a natural concept of pursuing simplicity, turning the natural things and the universe and human factors into a state of harmony and unity.