Research on Cultural Management of State-Owned Forestry Enterprises

Abstract

This paper explores building excellent corporate culture, implement cultural management to enterprises, and enhance the competitiveness of enterprises. According to Denison Organizational Culture Model, Corporate-Culture Measurement and Assessment System of Redetac Consulting and others, this paper diagnoses the current culture of state-owned forestry enterprises. Then, this understands superficiality of the cultural construction of state-owned forestry enterprises, lack of personality on core values, the old concept of leadership, and no institutionalization of learning and training. This paper proposes countermeasures of excellent cultural building of the state-owned forestry enterprises, such as building a unique corporate culture model, condensing core values, nurturing entrepreneurs, and enhancing learning and training.