Research on Cross-border E-Commerce Path in Guangdong, Hong Kong and Macao Under the “One Belt, One Road” Construction Background——A Case Study of Zhaoqing

Abstract

“One belt, one road” is vigorously promoted by our government, which is the important node in Guangdong-Hong Kong-Macao greater bay area. At the same time, the industrial scale of cross-border e-commerce in Guangdong has increased year by year. Zhaoqing uses its unique geographical location, regional advantages and policy resources in Guangdong to develop cross-border e-commerce industry. In recent years, China’s cross-border e-commerce has developed rapidly, but there are problems in the monitoring of logistics operation industry, e-commerce marketing mode, goods circulation, capital settlement and brand. This article focuses on “one belt, one road” development and construction of the Guangdong bay Hongkong Macau bay cross border commercial development path, with in-depth study, and takes Zhaoqing as an example to continuously improve cross-border electricity supplier development platform to enhance the professional ability and marketing ability of the relevant industry professionals, and create independent brand for the electricity supplier company