Research on countermeasures of China’s Marine culture dissemination under the background of maritime power--Take Zhoushan City of Zhejiang Province as an example

Abstract

The development of Marine cultural tourism is an important measure to promote the development of Marine economy under the background of maritime power. The report on the work of the 20th National Congress of the CPC emphasized speeding up the construction of a maritime power and promoting the dissemination and development of Marine culture. China's Marine culture is rich and diverse, but the coastal cities are faced with many problems in the actual dissemination process, such as the characteristics of Marine culture are not prominent, homogenization is serious, and integration construction is not formed. This paper starts with the current situation of Marine culture communication, analyses the existing practical experience and existing problems of Marine culture communication, and takes Zhoushan City, a famous coastal city in Zhejiang Province, as an example to discuss the countermeasures for the construction of China's Marine culture communication system under the background of maritime power, so as to promote the new development of Marine culture communication.