Abstract
Big data analysis and processing technology are developing rapidly, and the application fields have continued to expand. Internet platform enterprises have fully enjoyed the technological dividends. In terms of their social responsibility governance, new breakthroughs could be achieved through big data empowerment. Firstly, the important role of big data empowerment in enterprise management is clarified, and the paper analyzes the characteristics of Internet platform industry. Considering the complex situation Internet platform enterprises are facing up with, a big data empowerment method is proposed to take on better governance of corporate social responsibility. Then, the research presents a comprehensive theoretical framework of “The Model of Big Data Empowerment in Social Responsibility Governance of Internet platform enterprises”. It reveals that, big data empowerment provides a new dimension of social responsibility governance model for Internet platform enterprises, and the rational use of big data related technologies will help companies to better fulfill their social responsibilities.
Highlights
In today's digital era, network communication technology is more developed
It is feasible to make full use of big data empowerment to create a new model of corporate social responsibility governance for Internet platform enterprises
The governance model of corporate social responsibility in the platform scenario needs innovation, and big data empowerment provides a new dimension of corporate social responsibility governance
Summary
In today's digital era, network communication technology is more developed. The applications of big data, cloud computing and artificial intelligence have brought so much opportunities and challenges for Internet platform enterprises in their achievements of higher-level innovation and development. The Internet platform enterprises produced a large amount of information along with their user transactions and other online behaviors. These information has characteristics of huge volume, low value density, diversification and high speed, the name “big data”. During the development of Internet platform enterprises, a series of problems related to the lack of social responsibility are exposed quite often, which causes widely public discussion. Some of data related to user's privacy are automatically obtained by the platform's algorithms or programs. It can be inferred that under the big data environment, the subject of how Internet platform enterprises could better fulfill social responsibility is worthy of further study
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